Cookie Policy

1. What Are Cookies

Cookies are small text files that a website places on your device when you visit. They are widely used to make websites work correctly, remember your preferences, and provide website owners with useful information about how their site is being used.

Cookies can be session-based, meaning they are deleted when you close your browser, or persistent, meaning they remain on your device for a defined period of time. Some cookies are set directly by our website, while others are placed by third-party services that we use to operate and improve our site.

Cookies do not contain your name or financial information. However, the data they collect may be used in combination with other information to understand your behavior as a visitor.

2. Why We Use Cookies

We use cookies to ensure this website functions as intended, to understand how visitors interact with our content, and to support our marketing and lead generation efforts. Without certain cookies, core features of our website — including contact forms and consultation requests — would not function correctly.

We also use cookies to measure the performance of our advertising campaigns, so we can reach the right people with relevant messages and make informed decisions about where to invest our marketing efforts. This helps us serve homeowners, businesses, and government clients more effectively across Atlanta and nationwide.

At no point do we use cookies to collect sensitive personal information such as financial data, government identification, or health information.

3. The Types of Cookies We Use

Essential Cookies are required for the website to operate. They support basic functions such as page navigation, form submissions, and security. These cookies cannot be turned off without breaking the site, and they do not track you for advertising purposes.

Analytics Cookies help us understand how visitors find and use our website. We use Google Analytics 4 to collect anonymous data about which pages are visited, how long visitors stay, and what actions they take. This information is aggregated and does not identify you personally. It helps us improve our content, structure, and overall user experience.

Marketing and Advertising Cookies are used to track conversions from our paid advertising campaigns and to show relevant ads to people who have previously visited our website. We use the Facebook Pixel and Google Ads tracking through Google Tag Manager for this purpose. These cookies allow us to measure the effectiveness of our campaigns on platforms such as Google Search, Facebook, and Instagram.

Session Recording Cookies are placed by Microsoft Clarity, a free tool we use to record anonymized user sessions and generate heatmaps showing how visitors scroll and interact with our pages. This data is used solely to identify usability issues and improve the website experience. Microsoft Clarity does not collect personally identifiable information and does not share session data with advertisers.

CRM and Lead Tracking Cookies are associated with GoHighLevel, the customer relationship management platform we use to manage inquiries and follow-ups. When you submit a form on our website, GoHighLevel may use cookies to track which page or campaign your inquiry originated from. This allows us to respond to you more effectively and measure how well our marketing efforts are working.

4. Third-Party Services and Their Cookies

Several of the cookies on our website are placed by third-party providers whose tools we use to operate and improve our site. These providers set and read cookies according to their own privacy and data policies, which are independent of ours.

Google Analytics and Google Tag Manager are operated by Google LLC. Their data practices are governed by the Google Privacy Policy, available at policies.google.com/privacy. If you wish to opt out of Google Analytics tracking across all websites, Google provides a free browser add-on available at tools.google.com/dlpage/gaoptout.

Facebook and Instagram advertising cookies are governed by Meta Platforms, Inc. You can review and manage your ad preferences directly through your Facebook account settings at facebook.com/adpreferences. Meta’s cookie policy is available at facebook.com/policies/cookies.

Microsoft Clarity is governed by Microsoft’s Privacy Statement, available at privacy.microsoft.com. Session recordings are anonymized and are not linked to any personally identifiable information.

GoHighLevel is a U.S.-based CRM platform. Their privacy practices are described at gohighlevel.com/privacy-policy. All data submitted through our forms is routed through GoHighLevel for follow-up by our team.

We do not control how these third parties use the data collected through their cookies. We encourage you to review their respective policies to understand how your information is handled on their platforms.

5. Managing and Disabling Cookies

You have the right to decide whether to accept or decline non-essential cookies. Most web browsers are set to accept cookies by default, but you can adjust your browser settings to block or delete cookies at any time.

In Google Chrome, you can manage cookies by navigating to Settings, then Privacy and Security, then Cookies and Other Site Data. In Safari, go to Preferences, then Privacy, where you can choose to block all cookies or manage them by site. Firefox users can access cookie settings under Options, then Privacy and Security. Microsoft Edge users will find cookie controls under Settings, then Cookies and Site Permissions.

You can also use the Network Advertising Initiative opt-out tool at optout.networkadvertising.org to opt out of interest-based advertising from participating networks. This will not prevent you from seeing ads online, but the ads you see will be less tailored to your interests.

6. Do Not Track

Some browsers offer a Do Not Track setting that sends a signal to websites requesting that your browsing activity not be tracked. There is currently no universally accepted technical standard for how websites should respond to these signals, and our website does not alter its behavior based on Do Not Track requests. If you wish to limit tracking, we recommend using the opt-out tools referenced in the section above.

7. Updates to This Policy

We may update this Cookie Policy from time to time as our use of cookies evolves or as applicable laws and regulations change. When we make updates, we will revise the effective date shown at the top of this page. We encourage you to check back periodically to stay informed about how we use cookies and how you can manage your preferences.

Your continued use of our website after any updates are posted constitutes your acceptance of the revised Cookie Policy.

8. Contact Us

If you have any questions about this Cookie Policy or how we use tracking technologies on our website, we welcome you to reach out through our contact page. All inquiries are handled through our secure form and routed to our team promptly.