Privacy Policy

1. Who We Are

The Aimer Group Construction, operated under House of Aimer Inc., is a licensed construction company headquartered in Atlanta, Georgia. We provide residential, commercial, and government construction services nationwide.

Business Address: 1201 Peachtree St NE, Atlanta, GA 30309
Website: theaimergroup.com
Contact: Contact Us Page

2. Information We Collect

We collect information you voluntarily provide when you fill out a form on our website. This includes:

Information You Provide Directly

• Full name
• Phone number
• Email address
• Service of interest
• Project details or descriptions
• Resume or professional documents (Careers applicants)
• Business documents such as licenses, insurance certificates, and W-9 forms (Subcontractor applicants)

Information Collected Automatically

When you visit our website, certain data is collected automatically through cookies, analytics tools, and tracking technologies, including:

• IP address and approximate geographic location
• Browser type and operating system
• Pages visited and time spent on each page
• Referring website or search query that led you to our site
• Device type (desktop, mobile, tablet)

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to consultation requests and inquiries submitted through our contact forms
• To process subcontractor applications and evaluate potential partnerships
• To review and follow up on employment applications
• To send relevant follow-up communications related to your inquiry or project
• To improve our website performance, content, and user experience
• To run advertising campaigns and retargeting through platforms such as Google Ads and Meta (Facebook/Instagram)
• To comply with applicable laws and legal obligations
• To protect the security and integrity of our website and business operations

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. How We Share Your Information

We may share your information with trusted third-party service providers who assist us in operating our website and delivering our services. These include:

• GoHighLevel (GHL) — Our CRM and lead management platform. All form submissions are routed to GoHighLevel for follow-up and pipeline management.
• Google Analytics 4 — Website traffic and user behavior analytics.
• Google Tag Manager — Tag management and tracking configuration.
• Facebook / Meta Pixel — Advertising and retargeting on Meta platforms.
• Microsoft Clarity — Session recordings and heatmap analysis to improve website usability.

All third-party providers are required to handle your data securely and only for the purposes we specify. We do not authorize them to use your personal information for their own unrelated purposes.

We may also disclose your information if required by law, court order, or government authority, or to protect the rights, property, or safety of The Aimer Group, our clients, or the public.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and support our marketing efforts. For full details, please review our Cookie Policy.

In summary, we use:

• Essential cookies — Required for the website to function correctly.
• Analytics cookies — Used by Google Analytics to track site performance and visitor behavior.
• Marketing cookies — Used by Facebook Pixel and Google Ads for advertising and retargeting.
• Session recording tools — Microsoft Clarity records user sessions to help us identify and fix usability issues.

You may manage or disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, and comply with legal obligations. Inquiry and consultation data is typically retained for up to 24 months. Application data (careers and subcontractor) is retained for up to 12 months following the conclusion of the review process.

You may request deletion of your data at any time by contacting us through our Contact Page.

7. Data Security

We take reasonable and appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website is secured with SSL encryption, and all data transmitted to our forms is protected in transit.

However, no method of data transmission or storage over the Internet is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. Your Rights

Depending on your location, you may have the following rights with respect to your personal information:

• Right to Access — You may request a copy of the personal data we hold about you.
• Right to Correction — You may request that we correct inaccurate or incomplete information.
• Right to Deletion — You may request that we delete your personal information, subject to legal retention obligations.
• Right to Opt-Out — You may opt out of marketing communications at any time.
• Right to Data Portability — Where applicable, you may request your data in a structured, machine-readable format.

To exercise any of these rights, please contact us through our Contact Page. We will respond to all requests within 30 days.

9. Children’s Privacy

Our website is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe that a child has submitted personal information to us without parental consent, please contact us immediately and we will take steps to remove that information.

10. Third-Party Links

Our website may contain links to third-party websites or social media platforms. These sites have their own privacy policies, and we are not responsible for their content or privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or website features. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

Your continued use of our website after any updates constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please reach out to us through our website: